Marketing

Clock icon
6
min read

6 Tactics to Help You With a Successful Marketing Campaign

Have you ever tried to get a toddler to do something when they are absorbed in doing something else? It's futile. The same goes for marketing. People have to pay attention to you if you want to get them to do something. Unfortunately, marketing is a dog-eat-dog world, and you have to work extremely hard to get noticed. Therefore, you must find ways to be creative in your marketing approach.

Have you ever tried to get a toddler to do something when they are absorbed in doing something else? It's futile. The same goes for marketing. People have to pay attention to you if you want to get them to do something. Unfortunately, marketing is a dog-eat-dog world, and you have to work extremely hard to get noticed. Therefore, you must find ways to be creative in your marketing campaign. Think outside the box and do something no one else is doing. Take a step ahead of your competitors, and you can revolutionize the market landscape.

When you start planning your marketing strategy, the first thing to determine is your game plan. This is where you lay out your marketing strategy and figure out what you will, and will not, do. You must be aware of what you are, and are not, willing to do to meet your goal. This will help tremendously with planning your strategy. Next, you need to figure out the specifics you need to put your strategy into action. Then, put together an action plan that will help you meet your goal. For instance, if your goal is to be the number one brand in your category, you should have specific action steps to get you there.

Your next step is to determine the tactics you use to reach your customers. This means you need to figure out high-level ideas that provide a clear set of choices for your brand. For example, if you are a new business in a small town, one of your tactics may be to host a grand opening and invite the town. Even if you don't have a ton of money, solid tactics can get you far.

Man planning marketing campaign

Marketing tactics evolve, and you must evolve with them. Tactics that worked well ten years ago are not necessarily going to work today. Would you agree that billboards have become Jurassic nowadays? Except for the immortal ones in Times Square, marketing is now more progressive via the internet. There has been a substantial technical revolution, and now, going online rules! Reports came out in 2020 with data that shows how many businesses and institutions rely on online marketing channels. Clearly, the internet is here to stay and will continue dominating the market.

Here are six proven marketing tactics sure to bring home the money:

Engage in social media

Social media has become quite a force of power over the last decade, proving to be a considerable force in the marketing world. Experience has proven that social media is a fantastic medium for institutions of all sizes. It is easy to communicate with customers over social media platforms like Facebook, Twitter, TikTok, YouTube, LinkedIn, and Instagram. It essentially gives your customers constant access to your business and allows you to answer questions for them quickly. However, if you are going to use social media, it is vital to frequently post high-quality content that matters to your audience.

The top five social media platforms as of 2020 are:

  1. Facebook
  2. YouTube
  3. Instagram
  4. Tumblr
  5. TikTok

Still, it's SEO

It's not a secret that search engine optimization (SEO) is a must-have for your marketing efforts. The tried and true tactics are still here, but the way you go about them must be paid attention to. Otherwise, people are not going to find your website or blog content on search engines.

When it comes to SEO, Google's job is to give users the best experience it can. This means that when a customer searches something, they expect the SERP (search engine results page) to have interesting and relevant information. Google does this by ranking the content it believes best matches the search to the top of the SERP.

You want people to see your content as much as possible, so your goal is to take up at least two places on the first search page. To do this, you need to make your content available in multiple formats. For example, if you produce video blog posts and written content, this can show up as two different search results. This will increase your visibility along with giving your customers more information.

Woman sharing marketing campaign plan

Content is always king or queen

Content marketing allows creativity to run wild while also giving you an easy way to track your efficiency via analytics. This makes it a powerhouse tactic. However, remember that your content has to be good. Having your content in many places isn't helpful if your customers aren't going to care about it. Keep in mind that all content should be engaging, resourceful, and authentic if you want your audience to buy in.

Relevant blogging matters

There are many aspects to the content marketing spectrum, but blogging is one people often overlook. This is a massive mistake. Cultivating a series of blogs related to your product or even topics your audience would care about is essential, especially in the B2B space.

Hubspot reports that B2B marketers who use blogs get 67% more leads than those who don't use blogs. In addition, 80% of businesses have reported they have obtained company information through articles rather than ads. Consistently blogging about applicable and interesting content is a great way to attract new customers.

Personalized Email Marketing Works

Taking the time to get to know your customers and their shopping habits will allow you to provide personalized emails. If you put something right in front of their face they are likely to buy, you are much more likely to receive a sale. Marketingprofs reports that businesses who personalize web experiences for their customers see an average 19% increase in their sales.

You can determine how to personalize your customers' emails via research. For example, you can base their offers and content on their online behavior and where they are in the purchase funnel. You can also delve into consumer psychographics, including lifestyles, perceptions, attitudes, and media buying habits.

Live streaming is chill

YouTube used to be the king of video, and while it is still the most prominent video platform, other social media sites are jumping on the video bandwagon. For example, TikTok, Twitter, and Instagram now all offer live streaming from their sites.

The benefits to live streaming are numerous. You can get real-time feedback from the audience and interact with them live. You can then archive your videos and give customers the chance to interact with them later, as well.

Live video streaming has increased quite a bit in popularity recently. In 2015 Facebook Live was launched, and now 1 in 5 Facebook users employ its use. In addition, Twitter now has live stream capabilities right from the app, and Instagram Stories and Snapchat Live are also quite popular.

There's more to what you have just read. So book a free intro call with us. More marketing tactics await when you partner with us.

Published
August 4, 2021

free guide

Download guide

Free Downloadable Guides

About Acton Circle

We’re Acton Circle, a boutique design agency helping purpose-driven organizations increase their impact. Led by Founder and CEO, Olivia Wheeler, Acton Circle has helped countless change-makers leverage the power of design for social good.

Learn more