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Launching a service or product is a big undertaking that can add enormous value to your company. To do it successfully, plenty of preparation is needed to make sure you create something that people actually want, and communicate it in a way that makes people want to buy.
Bexa, a company that produced a portable device to conduct breast exams, came to Acton Circle needing help launching their newest division designed to end health disparities by providing safe and painless breast exams for women in underserved communities.
To explore some of the key threads in Bexa’s success story, and to discover how they became a voice of wisdom in the breast-health space, keep reading to learn about the five steps needed to launch a service or product!
Product launches can be as unique as the companies that are responsible for them. While it’s difficult to define a rigid set of rules and outcomes for launching a product or service, it is possible to outline a basic blueprint that most organizations can adapt and follow.
A straightforward, five-step product or service launch most often includes:
As previously mentioned, before bringing a new product to market, it’s important to invest time and research into validating the need for it. In the case of Bexa’s development, they found that women in underserved communities struggle to find the same healthcare and medical testing experiences as women in other communities.
With a validated need in mind, Bexa could now move on to crafting a clear and purposeful launch strategy. A product launch strategy involves knowing which services you need to leverage, which practices can most effectively address a certain audience, and how to maximize each separate marketing effort.
For Bexa, this meant coming to Acton Circle to get help creating visual tools that would improve awareness of the importance of early detection in breast cancer. Their team also wanted to introduce their product as the most viable solution on the market.
We drew upon our specialities, including:
Before we started creating design assets for Bexa’s launch, we knew it was important to first establish clear, consistent, and compelling brand messaging. This positions the service provider as a leader and trusted advisor, particularly for customers or recipients who may not have an established level of trust in the provider.
Launching a service also involves thinking outside of the box to meet as many audience segments as possible—right where they are. Knowing Bexa intended to help diverse women in underserved communities, we decided on making the core website accessible and inclusive for Spanish-speaking members of their audience.
Excellent design should always have a home in your product or service launch plan. This is because design is usually the first impression for your business or offering.
It can be more challenging to communicate the professionalism of your brand without a clear and visually pleasing aesthetic.
But appearances aren’t the only reason why good design is an important part of the process. In the case of Bexa, Acton Circle used leading design practices to create stunning printed materials and collateral. These visuals helped communicate and market information about the new offering. In these examples, the brand’s power was clear, compelling, and emotionally captivating.
Does your branding and design cause future customers to pause or evaluate their own choices or next steps? If not, you may not be fully capitalizing on what great design can do for your launch efforts.
Acton Circle was able to reach Bexa’s launch goals by:
Not only do these qualities ensure a flawless launch, but they also help brands feel even more confident when bringing a new product or service to the market.
At Acton Circle, we’re committed to helping clients find their unique brand voice and putting their intrinsic value at the forefront. We consider the underlying mission and vision of your organization in order to make your launch goals a reality. Our vast knowledge and experience in web design and launch plans will help you feel confident and ready for new growth.
We’re Acton Circle, a boutique design agency helping purpose-driven organizations increase their impact. Led by Founder and CEO, Olivia Wheeler, Acton Circle has helped countless change-makers leverage the power of design for social good.Learn more