Design

Clock icon
5
min read

Why Good Website Design is Important

(Originally Published July 23, 2021) Web design has the power to generate money for your organization or business, and it helps to understand the work that goes into building a good website.

Do you remember the first time you went to the zoo with a little one, and they couldn’t take their eyes off the elephants, lions, zebras, and giraffes because they’ve only seen them in books, on TV, and in movies? Did you notice how engaged they were being able to finally see, hear, and interact with the animals in real life? Or maybe you walked by a store window, and the display caught your eye, and you had to go in and explore. That’s the simple power of attention. Web design is powerful and successful if it gives you the same effect. 

Women on the computer finding out more about good web design

Why Good Website Design is Important and Why You Need It

A website's design elements, responsiveness, and effectiveness can lead to business growth. Remember, a powerful website design results in a good audience impression and a desire for potential customers and supporters to take the next step in their journey.

It would be best to include clear headlines and an enticing meta description to get people to click on your website over others appearing in search results. Visitors need a reason to stay on your site. Their experience needs to be highly satisfactory and serve a purpose. Using clickbait to get people on your website without a solid follow-through of your promises can create a wrong impression. What you want is a website that is:

  • Well-designed: clear, easy to understand, eye-catching
  • Responsive: the design looks good on a desktop, tablet, and mobile
  • Functional: buttons work, navigation works, links work
  • User-friendly: fonts are legible, and there is enough color contrast
  • Engaging: imagery is powerful, and colors support the brand message
  • Well-optimized: each image has alt text, the site loads quickly, SEO is implemented
  • Easy to navigate: information within your navigation is simple and categorized appropriately

If you’re able to check off each of the items above, you are one step closer to a successful and well-designed website that creates the following:

Benchmark of Credibility

Your website design determines credibility. Did you know that 75% of users determine a company's credibility through its website?

Making sure it's well-designed shows you pay attention to details and how each small element makes up the overall experience for your audiences. In contrast, a poorly designed website with a confusing and unpolished layout creates the impression that you are disinterested in providing a quality customer experience. Visitors might then assume that your poor website experience may also paint the picture of how you deliver your services or products.

Marked Impression

When you first meet someone, they make an impression on you. Sometimes it's good, and sometimes it is not so good. It is the same principle with websites. When someone first lands on your website, they will immediately make an impression. It is critical to ensure your website looks professionally crafted by well-trained developers and creative designers. If you have skills in this area, you can do it yourself. But if not, hire someone to do it for you. If someone pops on your website and isn't impressed, you've likely lost a supporter. However, if they open the website and think it is fantastic, you have made an excellent first impression and probably will have a customer.

Income Booster

If you are running a physical business, you will probably not be open 24/7. Your website is the online front door to your business. People can access it anytime from anywhere; while you aren't actively running your business, you can accrue new customers. 

In addition, the more visitors you have, the more traffic your website will see, leading to more opportunities to gain customers.

Better Search Engine Optimization (SEO) Rankings

​​A website that performs, functions well, and has a thought-out SEO plan drives better traffic, which leads to a better ranking in search engines. In fact, 3.8 billion people use the internet every day, with 40,000 searches conducted every second. A good website design allows you to show and advance in those search results.

The more your website is seen on search engine results (SERPs), the more people can see your content, products, programs, or services, which leads to better business.

Woman presenting on good web design top at meeting

Lower Bounce Rate

If a visitor clicks on your website homepage and immediately leaves, it is called a bounce. Typically, a bounce shows that visitors were not impressed by what they saw or couldn’t find what they were searching for. Good web design with an intentional message and a clear page layout makes visitors stay longer. It doesn't matter if you have great content on other pages; if visitors aren't immediately hooked, they will leave.

Improved User Experience

Your site’s user experience is improved the moment you’ve considered every interaction visitors will have while using your website, ensuring the following:

  1. Usefulness: Everything you're showing, especially content, fulfills a need.
  2. Usability: Your buttons, dropdowns, and links are easy to use and navigate.
  3. Desirability: Graphics, texts, images, brand identity, visuals, and other elements must stir up a reaction or emotion.
  4. Discoverability: Your website is discoverable both onsite and offsite. It helps that it's well-optimized and set up to scale to different devices to cater to all people using a desktop, mobile, or tablet. 

Increased Social Sharing

When a visitor has a positive experience on your website, the chance of them sharing it over social media increases; share buttons make it easy for people to share your content on Facebook, Twitter, Linkedin, and/or Instagram. 

The more people share your content, the higher Google will put your website on the SERP. Plus, once it is on social media, it is highly likely to continue to be shared, resulting in increased visibility and more traffic to your website.

Conclusion: Your Web Design is Important for Your Business

Websites have become essential tools in running businesses today. You must pay attention to how your web design looks, feels, and functions because what you show and let your audience experience will determine your progress, credibility, and overall success.

Put Your Website Design in Experts' Hands

Achieve the positive effects of a good website design while focusing on your core tasks. Save your time and entrust the job to experts with a better understanding of website design best practices; schedule a free call with us today.

Published
July 8, 2022

free guide

Download guide

Guides

Image of Olivia sitting outside

About Olivia Wheeler

With nearly 10 years of design experience, Olivia has learned about the importance of storytelling in the world of design. She believes that well-crafted stories paired with captivating design have the power to impact people in a positive way—every piece of content your business produces is telling a story.

Learn more