Blue Clover

How Acton Circle rebranded a 20-year-old manufacturing company to better reflect their purpose-driven mission

Blue Clover provides cost-effective, powerful, and eco-friendly hardware testing equipment.

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"Olivia asks good questions and is a good listener. The brand book is gorgeous and reflects her attention to detail. We've been able to get a steady flow of leads since the rebranding work."
Image of Pete Staples, Founder of Blue Clover
Pete Staples
CEO & Founder
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Pete Staples
CEO & Founder
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deliverables
Brand Strategy
Messaging
Creative Direction
Visual Identity
Graphic Design
UI/UX Design
Shopify Web Development
Web Design

They came to us for guidance as they realigned their purpose to their brand. The rebrand was the third one in their 20-year company history.

We partnered with Blue Clover founder, Pete, to refresh all branding and highlight the heartbeat of Blue Clover and the life-changing impact they wish to leave on the electronics industry. The project included:

- Refining the brand’s foundation and positioning by updating Blue Clover’s purpose, vision, mission, and values.

- Developing a tagline, core messaging framework, website, and revamped logo that matched the overall brand strategyall housed in a branding guidelines document.

- Creating a Shopify website to make purchases seamless.

As a result, Blue Clover is now positioned to scale their business in an authentic way that communicates their commitment to the environment.
blue clover logo with clover symbol
blue clover font and color palette (green, blue, tan, orange, red)
spread in blue clover brand guidelines
tech-related icons
homepage of blue clover website (beautiful expansive landscape with mountains)
hand holding iphone and visiting blue clover's new website
Sample webpages of blue clovers website
sustainability webpage sample
Blue clover tagline on top of turtle swimming in the ocean
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