Blue Clover is a manufacturing company that helps companies like Tesla and Puma bring their hardware to life in an eco-friendly manner.
They came to us for guidance as they realigned their purpose to their brand. The rebrand was the third one in their 20-year company history.
We partnered with Blue Clover founder, Pete, to refresh all branding and highlight the heartbeat of Blue Clover and the life-changing impact they wish to leave on the electronics industry. The project included:
→ Refining the brand’s foundation and positioning by updating Blue Clover’s purpose, vision, mission, and values.
→ Developing a tagline, core messaging framework, website, and revamped logo that matched the overall brand strategy—all housed in a branding guidelines document.
→ Creating a Shopify website to make purchases seamless.
As a result, Blue Clover is now positioned to scale their business in an authentic way that communicates their commitment to the environment.