How to Identify the Right Designer for Your Non-Profit

Your brand guidelines, including logo, color palette, typography, and imagery, determine how people will perceive your organization. It's what makes you memorable vs. forgettable or trustworthy vs. unconvincing, depending on how your designer communicates your visual identity to your audience.

Of course, you want to work with a designer who effectively and cohesively communicates your brand elements, but you may wonder how to identify, find, and hire the right one. This guide will help you find the right designer to amplify your mission-driven voice, help you create more positive changes in the world, and build your brand credibility.

In this guide, you'll learn:

• What makes a great designer
• Crucial points to think about before hiring a designer you'll entrust your brand to
• Red flags to look out for when hiring a designer
• What to consider beyond a designer's technical skills
• Different levels of designers and their usual rates
• Interview questions to ask your designer candidates
• The realistic hiring process timeline
  

Remember, people’s first impression of your brand and its overall credibility will mainly be determined by the marketing materials you’ll put out there. Finding, identifying, and hiring the right designer to create those for your non-profit can take time, but this guide makes the process easier and more digestible.