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Ureeka
A unified design system supported rapid community expansion, stronger engagement, and positioned the company for acquisition.
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Ureeka was growing faster than its brand could keep up, with no design resource in house. We built the identity, the platform experience, and a design system the team could run themselves. Membership grew from 1,000 to 11,000, and the company was acquired by ZenBusiness.
Audience: Minority entrepreneurs and small business owners
Challenge: Strong mission but fragmented brand and product experience
Solution: Cohesive identity, platform UX, and ongoing design system
Result: Tenfold membership growth and acquisition by ZenBusiness
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“We didn't have a design resource at all and were struggling to keep up with demand of what we needed using basic templates in Canva. Olivia is quick, understands our business and concepts easily. She is also a pleasure to work with. We've grown our member base from 1,000 to 11,000 since working with Acton Circle.”
Jamie U.
Former Head of Marketing
Ureeka
