Making Waves Academy wanted more eligible families to complete a lottery application by February 13. We built the campaign that carried that message across the neighborhood, the front office, and social feeds.

Audience: Families in West Contra Costa County, with priority for students who qualify for free or reduced-price meals

‍Challenge: A tuition-free public charter school competing for attention against a short application window and a lot of parent uncertainty

‍Solution: One message set applied across large banners, a bilingual-ready family flyer, social carousels, and event signage, all pointing to EnrollWCC.org

‍Result: A complete campaign system delivered for the November to February enrollment window, plus a shared tracker so staff could log placements and see which outreach sites generated interest