A Rebrand Rollout That Honored the Past and Energized the Future

Since its founding, the Center for Youth Ministry Training has equipped leaders with education, hands-on training, and tools to strengthen youth ministry. After more than two decades, the organization embraced a new chapter with an expanded vision and a new name: Ministry Leadership Center. The rebrand reflected their broader mission to serve leaders and faith communities across diverse contexts. Acton Circle partnered with them to make sure this transition felt clear, polished, and aligned with the heart of their work.

The Ministry Leadership Center already had a new brand identity but needed support to roll it out consistently and with impact. The opportunity was to:

• Apply their new branding quickly and seamlessly across a large library of materials, from email templates to banners
• Equip their team with tools for clear, consistent communication
• Reassure donors, ministry leaders, and students that while the name and look were new, the mission remained steady and expanding

Having supported the Ministry Leadership Center before and during their rebrand, we helped bring their new identity to life across every touchpoint. The rollout balanced continuity with freshness so the community saw alignment rather than confusion.

What We Created

• Email and social graphics to announce the rebrand
• Donor presentations, conference banners, and brochures
• Redesigned templates on HubSpot and Canva for ongoing communications
• Rebranded curriculum guides, workbooks, and ministry resources
• New digital and print assets, including storefront graphics and app logos

The result was a confident, intentional rollout that reinforced trust with their community and established the Ministry Leadership Center as a mission-aligned, future-focused brand.