EarlySpark Institute

Developed as a San Mateo County initiative, Izzi launched a new Child Development Associate (CDA) program to grow the early childhood education workforce. The goal? Reach multilingual communities and offer a clear, supported pathway into teaching careers.

They needed a visual identity and campaign materials that felt professional, approachable, and purpose-driven. Our role? Craft an identity that helped participants see this not as “just a job,” but as the first step in a meaningful, long-term career.

Before

Izzi’s CDA program was brand new and designed to build a diverse pipeline of early educators across San Mateo County. But launching it effectively meant more than logistics. It needed a compelling brand that could clearly communicate the program’s value and meet its ambitious goals:

• Position the program as a credible, inspiring first step toward a lifelong teaching career
• Reach a diverse, multilingual audience—including nontraditional students and monolingual speakers
• Balance professionalism with approachability, avoiding childlike visuals or confusing messaging
• Create visual and verbal clarity around what the program offers and where it can lead
• Establish the CDA program as connected to Izzi, but distinct enough to stand on its own

In short: Our job was to build a brand system that made the program vision tangible, relevant, and ready to launch.

After

We built the EarlySpark Institute brand from scratch—giving Izzi’s new workforce program a bold, professional identity designed to inspire action and earn trust from day one.

Deliverables Included:

• Logo system, color palette, and typography
• Photography and visual identity guidelines
• Website design creative direction + development
• Print, social, and advertising campaign materials

Now, Izzi has a brand that speaks fluently to potential participants, community partners, and San Mateo County stakeholders—with every touchpoint designed to inspire confidence, action, and pride.