Greater Schools is raising $135 million to open a second campus in Cincinnati; the donors who can make that happen almost always visit before they commit. The Greater Dayton School already had beyond-impressive results. All they needed now was something to communicate those outcomes and convince donors to schedule a campus visit.

Audience: High-net-worth donors, small business owners, foundations, and The Connor Group investors

Challenge: A $135 million capital campaign aimed at donors who get a lot of annual reports and skim most of them

Solution: Report design and basic copy editing of client-written copy, plus a five-page Webflow microsite with motion and analytics tracking, built around their documentary video

Result: A report and microsite with one clear next step for donors and a structure the team can reuse once the Cincinnati campus has its own year to report on

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