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Annual Report
National Center For Teacher Residencies
Wove together real stories and strong data to create an asset that speaks to both existing and new supporters.
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NCTR's last report was solid, but their data is complex, and the numbers were doing most of the talking. Their worry going in: would any of it make sense to someone who doesn't already know NCTR? We read the copy as outsiders, cut the jargon, and found new ways to show the data. The result is a report that staff, board, leadership, and clients all noticed.
Audience: Longtime supporters, new donors, and new audiences
Challenge: A gap in the understanding of what they do and past reports that focused only on numbers
Solution: Digital annual report + four-page impact brief
Result: Story-first assets that communicated their mission clearly and made their impact shine
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"It was a wonderful experience working with Olivia! She not only listened to our needs, but also went the extra step to make sure she understood how we wanted our annual report designed. She also has a keen eye for bringing data points to life on the page, which made our report visually appealing. We appreciated the collaboration and look forward to working with her again."
Alicia R.
Director of Marketing and Communications
National Center For Teacher Residencies
