Annual Report BELIEF Audit™

Your annual report shapes how people see you. This audit makes sure it’s working for you, not against you.

Now booking Q1 projects. Availability is limited.

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Is your annual report building belief… or quietly costing you trust?

Most nonprofits produce an annual report because they’re supposed to. Very few stop to ask:

→ Is this strengthening donor confidence or creating doubt?
→ Does it reflect your true level of impact?
→ Is it inspiring future giving or being skimmed and forgotten?
→ Or is it just checking a box?

We review your report for credibility, narrative flow, and overall strength—so you can see what’s building belief and what’s leaking it.

Book Your Audit

This is for nonprofits that don’t want to guess

The BELIEF Audit™ is designed for teams
Publish an annual or impact report each year
Have a draft in progress or a recently released report
Feel their report is “fine”… but not strategic
Are unsure whether they need refinement or a full redesign
Want expert eyes before committing budget
It’s especially valuable for small comms teams, development leaders responsible for donor stewardship, and Executive Directors who want their annual report to reflect the growth and credibility of their organization.
If you’re serious about how your organization is perceived, this is for you.

What you can expect

Before your audit, we start with a 30-minute context call. You’ll share your current report, your goals, your audience, and anything that feels unclear or underperforming.

Then I step away and conduct a structured review using our BELIEF by Design™ framework. This is an independent evaluation of how your report is performing—in its format, its design, and the way donors experience it.

Within two days, we meet again for a focused 60-minute walkthrough. I present the findings, explain where belief is building (and where it’s leaking), and answer your questions in real time.

After the session, you receive a recap deck outlining priorities and next steps.

What you’ll walk away with

A clear view of what’s working and what’s not
The few priorities that will make the biggest difference
Confidence in your next move

Investment: $1500

Book Your Audit

Now booking Q1 projects. Availability is limited.

Hi! I'm Olivia Wheeler, Creative Director & Founder of Acton Circle.

For 12+ years, I’ve partnered with nonprofits to design reports that help people understand the work and believe in it. I’ve seen strong organizations undersell their impact simply because no one stepped back to assess the story.

The Annual Report BELIEF Audit™ gives you access to our strategic lens, so you can see clearly what’s working and what needs to evolve.

book your audit

It takes more than an email, social media post, or website tab to cut through the noise.

Your stories matter. Your impact is real. But your audience is juggling endless priorities. Take a look at what your message is competing with throughout their day:
8:45 AM
They’re scanning emails on their phone during the morning rush—juggling kids, roommates, pets, or just trying to get out the door—mentally noting “important updates” they’ll definitely read later.
10:15 AM
Three browser windows, 27 tabs, two virtual meetings, and a coffee later—they're trying to find that interview link you sent last week.
12:30 PM
Lunch is a scrolling session through updates, between bites of something that might be a sandwich. Your latest impact story competes with Instagram and urgent Slack messages.
3:45 PM
They're presenting to the board in 15 minutes, trying to remember where they saw those compelling statistics about your wins.
5:20 PM
On the commute home—whether by train, car, or just the 10 steps from their desk to the couch—they finally have a moment to focus. But your content is scattered across platforms, buried in emails, and lost in bookmarks they’ll never open.
Your amazing content, research, and updates shouldn’t disappear into the busyness. Stand out with an interactive microsite.

What happens after the Annual Report BELIEF Audit™

You’ll leave with clear takeaways and a priority action list. From there, you choose how to apply them:

Option 1: Implement Internally

Refine your report in-house using the priorities from our session.

Option 2: Strengthen with the Annual Report Template Kit

Apply your takeaways inside a ready-to-use layout designed for DIY teams.

Browse the Template Kits →

Option 3: Go Deeper with a Full Annual Report Design Intensive

Partner with Acton Circle to execute the strategy and redesign your report.

Explore the Annual Report Design Intensive →

Spot the gaps before they cost you

Without experienced eyes on your report, it’s easy to build on weak foundations or invest in changes that don’t solve the real problem.

You end up with something that feels “fine,” but doesn’t move the needle.

The BELIEF Audit™ helps you avoid that.

Now booking Q1 projects. Availability is limited.

Have questions about the Annual Report BELIEF Audit™? We’ve got answers.

Do we need a draft or recent report?

Yes. The audit is most valuable when we can review a completed or in-progress annual or impact report.

Do we need to attend both sessions live?

Yes. The audit is collaborative and designed to create clarity through conversation.

What should we send ahead of time?

Your report (PDF), your goals, your audience, and any specific concerns.

What happens after the audit?

You’ll receive a recap deck and priority action list. From there, you can refine internally, use the Template Kit, or move forward with a full Annual Report Design Intensive.

How much time should we expect to commit?

Plan for a 30-minute context call, a 60-minute audit walkthrough, and a few minutes to gather materials beforehand. The full process is typically completed within one week.