Blue Clover Devices

Blue Clover Devices has been innovating in electronics testing for two decades, helping hardware brands launch faster. But speed was no longer the only story they wanted to tell. Their third rebrand in 20 years called for a deeper realignment: shifting from a performance-first image to one rooted in sustainability, longevity, and trust.

Through strategic workshops and customer insights, Acton Circle partnered with founder Pete Staples and his team to reposition Blue Clover Devices as a champion of “better devices for a better planet.” The project spanned every touchpoint—from refining brand values and messaging to delivering a new identity system and Shopify integration.

Before

Blue Clover Devices had grown steadily over 20 years, but their brand presence hadn’t kept pace with their evolving purpose:

• Their identity emphasized speed and efficiency, but not sustainability or impact
• Messaging was fragmented and failed to highlight their leadership in repairable, durable solutions
• The website lacked clarity, hierarchy, and customer-focused storytelling
• “Devices” in the logo limited perception of their broader offerings

After

Acton Circle guided Blue Clover Devices through a complete brand transformation rooted in clarity, authenticity, and purpose.

Deliverables included:

• Strategic Workshops & Positioning: Extracted brand values, customer insights, and a refined purpose—realigning messaging from speed to sustainability.
• Visual Identity Refresh: Evolved the logo with a more organic, approachable typeface and dropped “Devices” to reflect a wider product range.
• Messaging System: Defined storylines that connect product innovation with environmental responsibility.
• Website & Shopify Integration: Designed a seamless digital experience, bringing forward their narrative and offerings in a bold, accessible way.
• Brand Collateral: Comprehensive style guide, tagline, and customer-facing assets to ensure cohesion across touchpoints.

Blue Clover Devices walked away with a brand system that feels cohesive and trustworthy, one that opens new doors as they continue reshaping the hardware testing market. Their brand book has become a living foundation for future communications, filled with stories, visuals, and messaging the team can draw on year-round to connect with customers and investors.