Ureeka

Ureeka is a coaching community and platform dedicated to supporting minority business owners. From their earliest days, they set out to give entrepreneurs the tools and guidance needed to grow thriving businesses. Acton Circle partnered with them to build a cohesive design system that unified their brand, improved user experience, and amplified their presence. The results were powerful: tenfold membership growth, stronger community engagement, and ultimately, an acquisition by ZenBusiness.

Before

Ureeka had powerful resources and a strong mission but needed design to help their value resonate more clearly with potential members. They saw an opportunity to:

• Build a cohesive brand identity that matched their purpose and vision
• Modernize their website into a hub that was intuitive and engaging
• Improve product interfaces so the platform experience matched the quality of their content
• Present consistent, professional marketing materials to attract and retain members

After

Partnering with Acton Circle from the very beginning, Ureeka gained a complete design system that fueled both community growth and long-term brand value. We developed a strong visual identity, revitalized their website, streamlined product interfaces with thoughtful design, and created a library of branded assets across print and digital. Ongoing design support ensured their brand stayed fresh, relevant, and impactful.

What We Created

• Distinct visual identity and brand system
• Unified marketing collateral and social graphics
• A revitalized, user-friendly website
• Streamlined product interface with custom illustrations
• Ongoing design subscription support for new needs

Ureeka’s design-driven growth led to a tenfold increase in membership, stronger brand recognition, and deeper engagement across their community. Their success positioned them as an attractive acquisition target—and they were ultimately acquired by ZenBusiness in 2022.