Breast Cancer Prevention Partners (BCPP)

With strategic design, BCPP turned science-heavy content into advocacy tools that mobilized millions, informed public policy, and expanded access to life-saving information.

Service

Design Intensive

On the Web

Project Summary

BCPP is a leading science-based advocacy organization working to eliminate toxic chemicals linked to breast cancer. With growing momentum around health equity and consumer safety, they needed design that could carry the weight of their research, and help it reach the right people.

They came to Acton Circle with a clear ask: turn complex, technical content into tools that could educate communities, inform policy, and support fundraising efforts.

From legislative reports to bilingual risk-factor one-pagers and donor case statements, we partnered with BCPP to build a suite of design-forward, accessible materials. The result? Millions reached. Laws introduced. Communities empowered with information they can trust.

Before

BCPP had critical research to share and needed design that could make it clear, accessible, and actionable.

  • Risk factor content needed to be clear, printable, and community-ready
  • The Red List had to move from Excel to user-friendly, shareable PDFs
  • Materials needed to be translated into Spanish, Chinese, and Tagalog—without sacrificing design quality
  • The donor case statement had to inspire action and reflect BCPP’s impact
  • Reports like the IFRA needed clean design to support advocacy and legislation

They needed design that could educate, mobilize, and reflect the urgency of their work.

After

Acton Circle helped transform BCPP’s communications into a cohesive, mission-aligned visual system that was that’s clear, credible, and built to move people.

What We Created:

  • IFRA Report: A polished, policy-ready report on fragrance toxicity that helped introduce four pieces of legislation in Congress
  • Red List: Tiered chemical lists turned into strategic advocacy tools—branded, digestible, and easily shareable PDFs
  • Risk Factor Hub: 15+ bilingual one-pagers (English, Spanish, Tagalog, and Chinese) and corresponding web pages, covering everything from diet to radiation to racial inequities
  • Donor Case Statement: A compelling story-driven PDF balancing data, impact, and calls to action

Results That Speak for Themselves:

  • 1.93 million+ unique web views + 220,000+ page engagements since Risk Factor Hub
  • Used IFRA report to support the introduction of four health-protective bills in Congress
  • Stronger community engagement and improved accessibility for multilingual audiences
  • Donors now receive cleaner, clearer materials that connect emotionally and strategically
  • Board members now feel confident speaking about BCPP’s work and sharing materials with key stakeholders
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Breast Cancer Prevention Partners (BCPP)
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