Picture this: you’ve spent weeks gathering stories, chasing down program stats, and polishing donor lists. The content is there, but now comes the big decision: how will people actually experience it?

Do you send a classic PDF, the kind donors can print and hold in their hands? Or do you go digital, turning your report into something readers can click through, watch, and share?

Choosing the right format is about knowing your audience and meeting them where they are. Think about who you’re trying to reach: Are they tech-savvy or more paper-in-hand types? What’s your budget? What’s going to make someone actually pause and pay attention?

The format you pick can shape how people connect with your story, how long they stay engaged, and whether your report ends up bookmarked, printed, or shared.

What is a print annual report?

A print annual report is the classic format most nonprofits know well: a static PDF (or printed booklet) that summarizes your impact, financials, and donor acknowledgments.

Key features of print annual reports:

• Static graphics and charts
• Print-ready formatting
• Easy to mail or attach as a PDF
• Familiar to most donor audiences

Print reports remain a reliable choice, especially for organizations with donor bases who prefer something tangible or easy to download.

→ Click here to get the free Belief-Building Annual Report Playbook

What is a digital annual report?

A digital annual report takes your impact story online—often as an interactive microsite, a landing page, or an enhanced flipbook. Instead of flipping through static pages, readers can click, scroll, watch, and engage.

Common interactive elements include:

• Videos and audio clips that bring stories to life
• Animations or interactive maps to simplify complex data
• Clickable links for deeper dives into programs or stories
• Adaptable layouts that work beautifully on desktop and mobile

For example, 10,000 Degrees created an interactive annual report microsite that even includes a downloadable PDF for those who prefer print. This “best of both worlds” approach ensures accessibility for all readers.

Digital vs Print Annual Report: Key Benefits Compared

Both formats have strengths. The right choice depends on your goals and your audience.

1. Engagement

• Print: Familiar, straightforward, and easy to skim. Works well for donors who want quick facts in a traditional layout.
• Digital: Designed for interaction—animations, clickable elements, and videos keep readers engaged longer.

(Starting point: If your audience is younger or digitally active, digital wins for engagement. If you serve older donors who prefer mailed materials, print might be safer.)

2. User Experience

• Print: Navigation is simple: page forward or backward. But that can feel limiting for readers who want specific sections.
• Digital: Modeled after websites—navigation bars, search-friendly sections, and responsive scrolling make it easier to find what matters most.

(Starting point: If your nonprofit has complex data, an interactive layout makes it digestible. If you’re sharing only highlights, print keeps it simple.)

3. Adaptability

• Print: Best for finite information. Harder to update once it’s sent.
• Digital: Flexible and scalable—you can add pages, embed forms, or repurpose content into social posts.

(Starting point: Consider how often your team needs to update content. Digital makes it easier to refresh impact stats throughout the year.)

Choosing the Right Format for Your Donors

Different donors value different things. Corporate sponsors and Baby Boomers often prefer clear, data-driven print reports. Gen Z and Millennial donors lean toward visual, shareable digital formats.

The truth? Many nonprofits do a hybrid approach: a print-ready PDF for traditional audiences plus a lightweight digital version for broader reach. This way, you honor every donor’s preference without creating two entirely separate reports.

Digital vs Print Annual Report Common Questions

What is the main difference between a digital and print annual report?

A digital report includes interactive elements like video, animations, and clickable links. A print report is a static PDF or booklet.

Are digital annual reports more expensive to create?

Not always. They can require more time for design and development, but they also cut down on printing and mailing costs.

Can I still have a PDF if I go digital?

Yes! Many digital reports offer a PDF download option for accessibility and print needs.

Which format do donors prefer?

It depends. Traditional donors may expect print, while younger audiences engage more with digital formats. Hybrid is often best.

How long does each format take to produce?

Traditional print reports usually take 2-4 weeks. Interactive digital reports can take 6–8 weeks, depending on features.

Digital vs Print Annual Report: There’s No One-Size-Fits-All Answer

The right format depends on your audience, budget, and what you actually need the report to do. Print can feel tangible and familiar. Digital formats can create more interaction and flexibility. Many nonprofits land somewhere in between, using a hybrid approach.

Before choosing a format, it helps to get clear on your content and priorities first.

That’s exactly what The Belief-Building Annual Report Playbook is designed to support. It helps you sort through what belongs in your report, how to organize your story, and what kind of format will best serve your goals—whether you’re leaning toward print, digital, or something in between.

Once that foundation is clear, design decisions get much easier, and your report is far more likely to be used the way you intend.