Snapshot
Audience: Longtime supporters, new donors, board members, and the Bay Area community
Challenge: A milestone anniversary that needed to honor legacy while attracting new audiences
Solution: Interactive annual report + evergreen storytelling assets
Result: A legacy piece that energized internal teams and set a new standard for design
Where They Started
Peninsula Family Service has been a trusted cornerstone of the Bay Area for 75 years, helping children, families, and older adults not just survive, but thrive.
As they approached this milestone, they didn’t want to simply report numbers. They wanted to honor a legacy, tell a powerful story, and reignite connections with supporters old and new.
Their communications were led by a small internal team—a Chief Marketing Officer managing strategy while bringing in support as needed. There wasn’t extra capacity to develop a milestone publication of this scale in-house.
Despite deep community roots, their story hadn’t fully reached emerging audiences. This anniversary report needed to function as both a celebration of the past and a launchpad for the future.
That’s where we came in.
What Was Getting in the Way
The organization needed design that could:
- Reflect 75 years of service with a modern, forward-looking aesthetic
- Honor their legacy without feeling dated
- Attract younger, more diverse supporters through inclusive visuals
- Work seamlessly across digital and print platforms
- Elevate their brand without losing its familiarity
This report was a moment of repositioning.
What We Built
We designed an 18-page interactive annual report that captured both the heart and breadth of PFS’s work—balancing modern layouts with warm, community-driven photography.
Every detail, from strategic white space to intentional color use, was crafted to feel coffee-table quality while honoring the organization’s established palette.
We also enhanced Peninsula Family Service’s signature title pattern, refining its scale and placement to create a stronger visual rhythm throughout the report. This subtle evolution elevated the publication without breaking their brand system.
Deliverables included:
- A print annual report
- An animated PDF version for digital distribution
- 15+ evergreen assets for social media, email, and donor outreach
What Changed
The anniversary report became a flagship communications piece.
The board responded with enthusiasm. Internal teams felt energized. Supporters saw an organization that honors its history while confidently stepping into the future.
The visual foundation of the report carried forward into a PowerPoint presentation template we created that's now used in important meetings, creating consistency across their most visible communications.
Peninsula Family Service gained a refreshed visual standard for its most important storytelling platform—one that reflects its legacy and matches the scale of its impact.
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