Some nonprofit materials only have to be read. Others have to travel.
They get presented at a legislative meeting. Printed at a community event on a copier that's seen better days. Emailed to a donor who will skim it on a phone. Handed to someone who speaks Spanish or Tagalog at home.
Research that can't survive that trip doesn't influence anything. It just exists.
Breast Cancer Prevention Partners (BCPP) had the research and the policy expertise. What they didn't have was a set of materials built for the road.
One Marketing Director, Three Very Different Audiences
Communications sat with a solo marketing director balancing strategy, production, and day-to-day outreach. (Hi, it's you.) There was no spare capacity to turn dense science into public-facing tools.
So the gaps showed up where you'd expect. Reports were dense. Community resources needed to be clearer and easier to print. Donor materials didn't carry the scale or urgency of what BCPP was actually proving.
The materials needed to:
- Make risk-factor content clear, printable, and community-ready
- Give donors something that inspires action and trust
- Polish technical reports enough to hold up in policy conversations
- Work across multilingual audiences
- Match the urgency of the science underneath
The work was strong. The translation layer was missing.
Three Pieces, One Visual System
We built a cohesive system across advocacy, community, and fundraising materials, so a policymaker and a community member are clearly looking at the same organization.
The IFRA Report. A policy-ready document on fragrance toxicity, designed so the evidence reads as credible at a glance and stays navigable under time pressure.
The Donor Case Statement. A story-driven PDF that balances data, impact, and a clear ask. Emotional without leaving the research behind.
Community One-Pagers. Bilingual, print-friendly, built for a folding table at an event and not just a screen.
Each piece was designed to move through a different room and still sound like BCPP.
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Four Bills and 1.9 Million People
You know what's wild?! The clearest proof here isn't a design award. It's reach and legislation.
- The Risk Factor Hub, which features our work together, reached 1,934,797 people in its 2025 launch and generated 220,683 page engagements and counting
- The IFRA report helped support four health-protective bills introduced in Congress
- Community audiences got multilingual resources they can actually use
- Board members now feel confident presenting and sharing the work
None of that happened because the science got better. The science was already there. The materials just stopped getting in its way.
That's the part people underestimate. Design isn't the bow on top of the research. It's the distribution system.
If Your Research Deserves a Bigger Room
Dense findings, a tiny comms team, and audiences who need very different versions of the same truth. That's a design problem with a known shape.
If that sounds like your org, book a call and let's talk about it.
See the full project in our portfolio: Breast Cancer Prevention Partners.
